Coca-Cola to quit aiming advertisements towards children
If Coca-Cola follows through on their word, this could be a positive step in putting a halt to the rising problem of child obesity. However, it is questionable as to whether or not the company is honestly willing to risk losing a significant amount of their profits. To see the story, click here.
February 28th, 2007 at 4:30 pm
Good story related to commercialization and (over)consumption.
The concept of ‘pester power’ is especially relevant to discussions of children and advertising.