“Personalized online ads engage consumers”- article found in Chicago Tribune http://www.chicagotribune.com/business/chi-0702260006feb26,0,3670863.story?coll=chi-business-hed
This article was really interesting to me and automatically caught my attention. Chevrolet and Hewlett- Packard launched new ads in this past super bowl. These ads are still being shownbut have been taken to the next level. For example, if you visit Chevy’s website ( www.chevy.com) you can upload you own picture on the website to see what you will look like in the newest Chevy car. This fun, interactive website not only advertises the product but it seems to be a wave of the future. “A key measuring stick right now in terms of advertising is user and consumer engagement,” says a project manager of the new Chevy ads. By allowing the customer t