PR Firms Fight For VNR’s
This article talks about the criticism PR firms are receiving for creating VNR’s or Fake News. While lobby groups are fighting to get rid of VNR’s, PR firms have formed their own lobby group, the National Association of Broadcast Communicators, to fight for the production of VNR’s.
April 27th, 2007 at 7:05 am
Good post. Notice the pattern here. Industry forms an ‘interest group’ that then lobbies government and regulatory bodies and promotes self-regulation over government regs.