The Future of Advertising
This afternoon, National Public Radio (NPR) began a series of feature stories on the future of the advertising industry. Here’s a link to the first installment of this series.
That NPR–the nation’s non-commercial, public service broadcaster–would devote this much airtime to advertising is revealing in and of itself. That said, this is a helpful and illuminating profile of ‘the state of the art’ when it comes to advertising strategies and techniques in the digital era.