Thin is not in…
The Unilever NV (makers of Skippy peanut butter and the various Lipton Teas) consumer product company has made what may be considered a radical move in advertising. In light of increasing numbers of eating disorders, especially in America’s female youth, Unilever NV has decided to “ban” models who are “excessively slim” or who “promote unhealthy slimness.” They haven’t given extreme specifics about what their new models will look like, but the BMI chart will be a starting point.
With all the money that consumer companies spend on advertising, it will be interesting to see how the decision to use more healthy weighted people affects sales.
Article here