Innovation in Advertising a Pressing Issue
This article from the New York Times details efforts by tv networks to keep the viewer engaged during commercials and to get them to put down the remote control. This includes adding short skits or trivia quizzes in between commercials to give the audience something to look foward to. The article also speaks about the many new devices viewers will be watching the new fall line up from and how big broadcasters are catering to that since its “what the people want”